If you're a Business Analyst applying through any Applicant Tracking System (Greenhouse, Lever, Workday, BambooHR), the difference between getting an interview and getting auto-rejected is often keyword overlap with the specific job description. The list below is the 20 terms that recur across recent Business Analyst job postings.
Business-analyst postings screen through Workday and Greenhouse on two keyword clusters that usually both need to appear: the analysis artifacts (BRD, use cases, user stories, gap analysis, process mapping) and the toolchain (Jira, Confluence, SQL, Tableau, Power BI, Visio). A resume heavy on one cluster and thin on the other often falls below the match threshold even when the candidate is qualified.
Methodology is a separate gate. If the role is Agile/Scrum and your resume only says Waterfall โ or omits methodology entirely โ you can miss a filter that many BA postings set explicitly. The other rising requirement is data fluency: SQL plus a BI tool is now common even for non-reporting BA roles. Run the posting through the JD keyword extractor to see which cluster and methodology it leads with.
There are two BA lanes to tailor for โ IT/systems BAs lead with SDLC, user stories, and Jira; data/reporting BAs lead with SQL, Tableau, Power BI, and data analysis. For why the right artifacts placed in context outscore a vague summary, see how ATS software actually works.
Do I need both Agile and Waterfall?
List the methodologies you've actually worked in and match the JD's. Many shops are hybrid, but don't claim experience you lack.
Is SQL really required for a BA?
Increasingly, yes. If the JD lists SQL or a BI tool (Tableau, Power BI), it's likely a hard filter. Include the ones you know.
IT BA vs data BA โ same keywords?
No. IT/systems BAs weight SDLC, user stories, and Jira; data/reporting BAs weight SQL, Tableau, Power BI, and data analysis. Run each JD through the extractor.
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